You don’t have to be Bill Gates or Warby Parker or Toms or Patagonia, or any large company, to start doing good by donating money to causes or giving away your product to those in need. As Jason Lim points out in Forbes, “A company simply needs a conviction and attitude of doing things that are bigger than themselves.”
The growing movement
And this is exactly what a legion of B Corps — which calls itself a “movement” — is proving, with 1,767 certified companies, in 50 countries, representing 130 industries. According to B Lab, a nonprofit that offers the certification, 450 new B Corps were certified in 2015, and about 11,000 new companies have used the B Impact Assessment (more on that later).