- About the Book
The Ladies' Conspiracy
When you want to get things done swiftly, ask women to do it. For as always, the power of sex, feminine wiles, soft cunning, and sweet persuasion pays off. Alex Brown's fictional narrative, The Ladies' Conspiracy, recounts in picturesque detail how women possess superlative natural abilities for strategic management. It further shows how Eve's descendants put to good use their being called the "weaker sex" to get what they want.
Brown's protagonist is the vivacious Gilda who has been purposely schooled in the art of love and sex. Ironically, such "education" took place inside an Asian monastery. As the story unravels, Gilda's husband dies and Gilda loses all interest in her worldly existence until three girls came into her life.
The girls are Judy, Lola and Isabel. Gilda teaches these girls the fine art of winning a man's heart. She wants to prove women's strong, innate capabilities through these girls. Soon, these heroines carry out their game plan to prove to the male-dominated world that Adam's counterparts are a force to be reckoned with.
While most literature with feminist undertones are commonly written by women authors, The Ladies' Conspiracy is the product of an imaginative male writer's mind. It is interesting to note that somebody belonging to the so- called stronger sex would harp about and accentuate the persona and capabilities of these feminine creatures. Happily, this goes to prove that the macho image is no longer that pervasive and is slowly loosing its appeal to its supposed adherents.
Copyright ©2002 by Alex Brown. All rights reserved. Please feel free to duplicate and distribute this file as long as the contents are not changed and this copyright notice is intact. Thank you.
About the Book
Marketing to the Ultimate Power Consumer --
the Baby Boomer Woman
by Mary Brown and Carol Orsborn, Ph.D.
Published by Amacom Books
ISBN 0-8144-7390-3, 238 pages, hardcover, $24.00
Available through this site or directly from the publisher:
"This book's challenge to the marketing community is to wake up and rethink who it is that has control over the economic purse strings."
With Baby Boomer women spending well over a trillion dollars a year on goods and services, the days of women 40+ being ignored by marketers are numbered. Overthrowing stereotypes of aging, the groundswell of awareness is no less than a marketing revolution.
BOOM is a comprehensive guide to identifying, reaching and influencing Baby Boomer women. The book features insights and case histories from 40 top marketers, including executives from Intel, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. The authors, experts in marketing to this demographic, present insider intelligence that includes:
BOOM's practical resources combine to reveal an essential truth about Baby Boomer women: they are more than a niche market. In many cases, they are the marketplace itself.