- About the Book

CELEBRATION OF FOOLS:
An Inside Look at the Rise and Fall of JCPenney
by Bill Hare
Published by AMACOM Books

Honor. Confidence. Service. Cooperation. Once upon a time, and for nearly a century, those were the watchwords of the J.C. Penney Company. Born in the Wild West as the "Golden Rule," the dry goods chain grew, evolved and prospered under the leadership of James Cash Penney and kindred rugged individuals committed to giving their customers great value, quality, and satisfaction.

The quintessential American company, JCPenney prospered throughout the 20th century, even during the Great Depression. After decades of expanding inventories and properties, the company rallied its executive ranks toward the goal of increasing revenues by "4 Billion or More in '94." Within five years, the retail giant's stock plummeted from $78 to $8 per share -- marking a rock bottom lower than the company's $13 closing on Black Tuesday, October 29, 1929.

What happened to this once proud icon of the American Dream? CELEBRATION OF FOOLS: An Inside Look at the Rise and Fall of JCPenney reveals the answers within a compelling cautionary business tale. A corporate speechwriter who worked for JCPenney's two last CEOs of the 20th century, Bill Hare draws on his insider's knowledge and extensive research, including transcripts from Penney's oral history program and "interviews of all kinds," to shed fresh, arresting light on the forces and the players that drove the company up... and brought it crashing down.

Riveting and instructive, CELEBRATION OF FOOLS captures the price of arrogance versus the rewards of delivering value with a commitment to values.

"...an unvarnished look at the J.C. Penney Company, a truly American saga that parallels U.S. business history itself.... excellent."
-- Publishers Weekly

Copyright ©2004 by Bill Hare. All rights reserved. Reprinted here with permission of the publisher, Amacom Books, http://www.amacombooks.org. Please feel free to duplicate or distribute this file, as long as the contents are not changed and this copyright notice is intact.

- About the Book

SURVIVAL OF THE THINNEST:
How to Use Your Genetic Script
to Stay Thin Without Dieting
by David Hariton
Published by Cypress House

Is Being Thin for Life Worth Thirty Minutes a Day?

Are you one of the millions of Americans who have put on weight and are feeling unhappy about it? You've tried to take control, but you found that dieting simply doesn't keep the pounds off. You mean to exercise regularly, but it's so hard to stick with an exhausting program. David Hariton's diagnostic breakthrough will fuel your motivation as it shows you why depriving your body of food will never keep you thin -- and what will. You'll want to do the simple exercises in this book each morning, and you'll stay thin, look good, and feel great, while eating whatever you want.

This process works because it lets you take advantage of your genetic inheritance and makes your body "change its mind" about how thin to let you be. It's designed to get you thin and keep you thin, permanently, as no fad diet, extreme exercise routine, or expensive and ineffective pills ever can. Your future is worth the investment.

You can't stay thin in the long run by fighting your body by depriving it of food, or of fats, or of carbohydrates, or by trying to burn off the fat that it is trying so hard to store. It will only rebuild its fat stores as soon as it can, just as it rebuilds other lost body tissues. You've got to focus on the source of your problem: Why is your body trying to store more fat, and is there anything you can do to get it to "change its mind"?

"I honestly believe that if you read this book, you will be thin for the rest of your life, and you will be happier and healthier too," David Hariton reports, adding: "I realize there are more important things in life than staying thin. We're lucky to be living in a part of the world where everyone has enough to eat. But taking care of your body is a sensible thing to do, and I see no reason why you should waste your effort on approaches that don't make sense under any analysis.

"You've spent years rolling a rock up a hill only to watch it slide down again. Give me just an hour or two of your time, and I'm sure I can persuade you to change your approach."

"A most valuable contribution . . . I recommend it highly."
-- John E. Sarno, M.D.
author of Healing Back Pain

"It is refreshing...to read a reminder of the importance of exercise as part of a healthy lifestyle."
-- Jason Kirkman, M.D.,
Medical Director of the Cardiopulmonary Department,
Mendocino Coast District Hospital

"David Hariton is certainly correct: America needs to stop dieting and get moving."
-- Ruth Carey, RD, LD
nutrition expert

Copyright ©2004 by David Hariton. All rights reserved. Reprinted here with permission. Please feel free to duplicate or distribute this file, as long as the contents are not changed and this copyright notice is intact.