- About the Book
MEDIA RELATIONS HANDBOOK
Brad Fitch's Media Relations Handbook is required reading for press secretaries on Capitol Hill, public affairs officers in federal agencies, spin doctors in political campaigns, PR professionals in nonprofit organizations, lobbyists, and anyone whose job involves garnering media coverage in a town where ink is gold and airtime is platinum.
In Media Relations Handbook Brad Fitch moves back and forth between theory and practice with the grace of a prize fighter, teasing out general principles, then illustrating his points with real-life examples.
A former radio and TV reporter with 11 years of experience as a press secretary on Capitol Hill, Fitch covers the gamut of political press relations, beginning with the principal and his or her message, then showing how this message is manipulated through print, broadcast, and online communications. He explains how to deal with reporters, staff and policy wonks with the sage tone of experience coupled with generous doses of humor.
Media Relations Handbook devotes chapters to special situations including Congressional Campaigns, Federal Agency Communications, and Crisis Communications. All of this highlighted with anecdotes from the most important media battles in Washington over the past four decades: everything from Watergate to Whitewater, Barney Frank to Gary Condit, Sam Donaldson to Howard Dean.
From the pithy quotes that introduce each chapter to the appendices, glossary, and index that complete this guide, Media Relations Handbook is a tremendous achievement. If Washington press relations is a martial art, Fitch is its Yoda. Indeed, James Carville says that "Media Relations Handbook is to political campaigns what The Art of War is to military campaigns: an essential strategic reference."
An amalgamation of the collective wisdom of hundreds of public relations professionals, Media Relations Handbook is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. This book deserves to occupy a spot next to the telephone in every media relations office in D.C. Get Media Relations Handbook today -- and we'll see you in the headlines tomorrow.
"Uncertain how to interest the press in your pressing issue? Having difficulty preparing your media-unfriendly boss for a tough interview? Worried about the next communications crisis and how to handle it? Brad Fitch answers those questions and many more in this crisp, clear and completely useful book."
"A seminar from TheCapitol.Net is one of the best ways to learn from the experts about how Washington really works. Now all that insight and information has been packed into this invaluable volume. I suggest you read it, and become your own expert."
"Brad Fitch has performed an admirable public service by giving public relations students and professionals alike an indispensable tool. His book provides a road map on both the practicalities and principles of PR, and he shows that honest PR is not an oxymoron. Now it's up to all of us in the media and spin industries to keep our end of the bargain."
"This volume is an invaluable road map to the mean streets of a city where information is power and power is everything. Brad Fitch has written a rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
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