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Archibald Putt

About the Book
How to Win in the Information Age

by Archibald Putt
Published by John Wiley & Sons, Inc.
ISBN 0-471-71422-4, 171 pages, illus., hardcover, $24.95
Available through this site or directly from the publisher:
http://www.wiley.com or phone 1-800-225-5945

Putt's Law: Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.

Written by an industry leader in R&D management, this title examines the above law by following the (often humorous) business development of both types of individuals in a Research and Development setting. By examining their performance, the book provides practical advise on how to succeed in the technology industry.

The author, using a pseudonym, details how to survive and thrive in the world of technology. The book follows the fictional business careers of two vastly different individuals in industry. By comparing and contrasting their amusing experiences, business styles, successes, and failures, the author comprises a series of laws to guide readers through the difficult world of technology corporations. Bright, lively, and very funny, Putt's Law and the Successful Technocrat uses satire to highlight the author's deep understanding of the real world of technology.

Originally published in 1981, Putt's Law has become widely know and quoted in technology circles. The mysterious identity of the author is the subject of much scrutiny and debate.

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