Marketing Services
Content marketing services for the Staunton Media Lab are provided by our parent company, Orobora, a business dedicated to continuous improvement in marketing communications. Orobora specializes in content marketing, expert content and online public relations. Some of the content marketing services we provide through our partnership with Orobora include:
Articles or Blog Posts on Current Topics
- Sample Newsblog: Childhood Obesity News
- Topics generated by Orobora and/or Client.
- Drafts to be delivered in Microsoft Word.
- Drafts to be edited by Orobora before being delivered.
- Revisions are included at no additional charge.
- Each article will be approx. 500-750 words in length, and include:
- expert-level text, including optimized headline and headers
- original content containing no more than 25% quoted material
- an average of two citations from credible sources that are not direct competitors with Client, with proper citations and links
- at least one link to a landing page on Client’s site
- image selection and proper credits for images included
- NOTE: additional fees for media acquisition might be required
Whitepapers, Guides and eBooks
- Sample Whitepaper Formatted as a Slideshow
- Topics generated by Orobora and/or Client.
- Drafts to be delivered in Microsoft Word.
- Drafts to be edited by Orobora before being delivered.
- Revisions are included at no additional charge.
- Graphic Design and Layout available for additional charge.
- Each Whitepaper, Guide or eBook will be approx. 2,500 words in length, and include:
- a table of contents
- professional-level text supported by quotations, citations and links to respected information sources
- key questions to ask, top tips, or major points
- a comparison chart or table summarizing important information
- a glossary of terms, if desired
Newsletters
- Sample Monthly Newsletter with Feature Article
- Newsletter content collected and assembled by Vendor
- Email version of newsletter produced
- Web version of newsletter producedPrice includes:
- expert-level text, optimized headline and headers
- professional-quality editing with revisions at no charge
- graphic design, layout and formatting
- image selection and proper credits for images included
- newsletter mailing list management and/or migration included
- scheduling and publishing using Constant Contact, MailChimp, or client’s preferred mailing software (NOTE: software fees may apply)
- tracking reports showing deliveries, opened, clicked on, etc.
- at least one link to a landing page on Client’s site
Email interview series
- Sample Email Interview edited to 500 Words
- interview request and scheduling
- interview questions approved by Client
- one round of follow-up questions
- edited into a 1500-word interview
- edited down to a 500-word interview
- list of best soundbites or pull-quotes (good for tweets)
Audio interview series
Audio interviews are conducted via telephone. However, there are many phone connections that produce unreliable sound quality, such as cell-to-voip. Efforts are made to test the connection prior to the interview, and to have a back-up plan if the connection fails.
- Sample phone interview edited to 5-minute audio
- interview request and scheduling
- equipment check and connection wrangling
- interview questions approved by Client
- one 20-minute audio interview conducted
- full written transcript generated, including
- best soundbites, pull-quotes, or tweets
- editing down to a 5-minute audio interview
- editing down to a 2-minute audio interview
Video interview series
Video interviews are conducted remotely, using a web-conferencing system such as Skype, FaceTime, Google Hangout, or similar technology. Video interviews can be conducted with a full camera crew, but those sessions are difficult to arrange and quite a bit more expensive. Sample shown is from a live interview. Rates for group filming — where a dozen or more interviews can be conducted in one location in one day — can be extremely reasonable.
- Sample video interview edited to 2-minute video
- interview request and scheduling
- equipment check and connection wrangling
- interview questions approved by Client
- one 20-minute video interview conducted
- full audio soundtrack generated
- full written transcript generated
- best soundbites, pull-quotes, or tweets identified
- edited down to a 5-minute video interview
- edited down to a 2-minute video interview
- editing down to a 30-second video interview
