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Shari Graydon

 

Shari Graydon
Made You Look: How Advertising Works and Why You Should Know
& In Your Face: The Culture of Beauty and You


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About the Author

As a child, Shari Graydon wasn't allowed to watch TV on weeknights. Nor did her parents ever buy her brand name clothing. Despite these debilitating setbacks, she made the cheerleading squad, was elected to student council and had friends.

After earning a degree in Theatre, Shari worked for the world's largest public relations agency. Her job was to flog stories about fast food chains and drug companies to the news media. All she can say now is that she's sorry, and she's been trying to make up for this lamentable lapse in judgment ever since.

Shari has had experience on both sides of the microphone and camera. She produced a TV series for WTN, wrote and performed regular commentary on media issues for CBC Radio and TV, and served as the national spokesperson for MediaWatch.

About the Books
MADE YOU LOOK

In Made You Look , media maven Shari Graydon offers an intriguing exploration of advertising’s inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads come from, where they’re going, and how they work.
Bursting with real-life examples of compelling ad campaigns, thought-provoking “Try This at Home” activities, and plenty of tips to empower young consumers, Made You Look is any child’s ultimate guide to the advertising universe.



IN YOUR FACE

With In Your Face , Shari Graydon encourages readers to look critically at the culture of beauty both past and present. Whether it’s the different standards for guys versus girls, the assumptions we all have about models and celebrities, or the message that “the right makeup” can make you a better person, Graydon’s look into the realities of our ideals will help teens face up to the culture of beauty and the beauty-industry hype.
Meanwhile, a remarkable selection of photographs takes readers on an enlightening journey of beauty culture through time. Complete with a lively design and comic-style vignettes to open each chapter, this book will captivate readers.

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