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Rob Reider

Rob Reider
Road to Oblivion:
The Footpath Back Home


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About the Author

Rob Reider, CPA, MBA, PhD, is president and founder of Reider Associates, Inc., a management and organizational consulting firm in Santa Fe, New Mexico. He has over thirty years experience advising clients and is the noted author of four professional management and business strategy books. Road to Oblivion is his first novel.

About the Book
Revealing the problems with corporate downsizing from an insider's viewpoint, Road to Oblivion follows one man's journey from self-pity to self-actualization. Corporate Vice President William S. Bradford III suddenly finds himself in the position he's put many others in throughout his career at Apex-jobless, directionless, and hopeless. Is there life after Apex? The answer is a resounding yes! Reexamining his life, Bradford begins anew as a conscious contributor to society.

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